This article was published in the Orlando Business Journal The nation’s numerous young, influential Hispanics could possess the power to determine the success of your company. According to the latest census projection, minorities are the engine of the nation’s growth. In 2045, whites will comprise 49.9 percent of the population in contrast to 24.6 percent […]
This article was published in the Orlando Business Journal Technology has fundamentally changed the consumer experience and the marketing rulebook. According to the Nielsen report, 60 percent of U.S. Hispanics were born or grew on the Internet era vs. 40 percent of non-Hispanics. U.S. Hispanics over-index by 9 percent for smartphone ownership and 99 percent […]
This article was published in Entrepreneur Magazine According to Geoscape, by 2020, over 50.6 percent of the U.S. population growth will be attributed to the Hispanic market. Small and large corporations alike will be affected by this demographic shift, now and well into the future. Multicultural consumers are driving the growth of the U.S. economy, […]
This article was published in Entrepreneur Magazine The United States is changing as a nation. Youthful diversity is becoming the counterweight of white aging consumers. This demographic and cultural shift is challenging brands in every way — from how to interact with these new consumers to efficiency and marketing. The one-size fits all approach is […]
How businesses can target one of the fastest-growing markets in America. This article was published in Entrepreneur Magazine America is changing and becoming more multicultural. A big part of that has been due to the Hispanic market. They are not just a sub-segment of our economy anymore. They have become a powerhouse of economic and […]
Many companies are trying to reach out to the Hispanic market as a venue to grow their business. But they haven’t been successful. At a recent national conference, a marketing executive shared with me that his company has been very proactive in the community but they haven’t seen a substantial ROI yet. I asked him […]