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source site We live in a country that is constantly evolving. Minority groups are growing at a fast pace and as a result Hispanics are no longer a sub-segment of the economy. They are emerging as a powerhouse of economic and political influence.

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source site “The Hispanic Market for Corporate America. How to make your brand culturally relevant” will help CEOs and marketing executives get the answers they need to develop a strong and successful multicultural strategy. They will learn the dos and don’ts when reaching out to Hispanics and how to make their brands more engaging to this influential audience. They will be able to implement a culturally relevant approach that will boost sales, increase brand awareness and loyalty, and secure greater growth within their organizations.

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