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Testimonials

Edwin Hincapie - Multicultural Marketing Manager, HEINEKEN USA.

Hernan’s book “The Hispanic Market for Corporate America. How to make your brand culturally relevant” is a must read for any professional looking to be successful in the new multicultural America. His insight not only provides building blocks for success but identifies must have strategy for success. As the Hispanic marketplace continues to grow in purchasing power and influence, all of corporate America must pay attention and market correctly.

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