Welcome / Bienvenido - Hernan Tagliani

BLOG POSTS

3 Marketing Tips To Regain Your Momentum

Article originally published in Entrepreneur. While some industries have benefited from being nimble amid the pandemic, others are still struggling to generate sales. In the corporate...

Avoid Opportunistic Marketing During Hispanic Heritage Month

Article originally published in Adweek. During National Hispanic Heritage Month (HHM), Sept. 15 to Oct. 15, many brands hope for a lift in sales by acknowledging...

3 Reasons Your Business Should Advertise In Times Of Crisis

Article originally published in Orlando Business Journal. To achieve business growth after a pandemic, corporations either must get their existing customers to use their products and...

4 Successful Ways Businesses Need To Adapt To A Growing Hispanic Demographic

Article originally published in Entrepreneur. According to Geoscape, by 2020, over 50.6 percent of the U.S. population growth will be attributed to the Hispanic market. Small...

TESTIMONIALS

Fritz Wojdyla - Vice President, Partnership Marketing, Universal Parks & Resorts

"I've known Hernan as a business leader for quite a long time. His passionate, yet no-nonsense approach to consulting companies about targeting Hispanics is on point and refreshing. Through facts and insight, this book showcases his commitment to driving his message home."

Bill Gato, CEO & Partner at Noticias Newswire

"His new book offers a much-needed guide for brands looking to connect authentically with Hispanic consumers. Tagliani not only challenges corporate misconceptions but also provides actionable strategies for brands to succeed in the Hispanic market."

Citybuzz.com

"The book serves as an essential guide for businesses looking to capitalize on one of the most significant growth opportunities in the American market. It provides insights into the cultural nuances that influence multicultural consumers’ purchasing decisions, with a particular focus on the Hispanic market – the fastest-growing demographic in the United States."

Jeff Stanford, VP of Marketing, Orlando Science Center

"Multicultural Mainstream is a must for any marketing professional looking to gain insight into one of the fastest growing consumer bases in this country. It will give you a greater understanding of how culture influences an audience and will inspire you to craft messaging that’s more authentic and relevant."