Welcome / Bienvenido - Hernan Tagliani

BLOG POSTS

3 Marketing Tips To Regain Your Momentum

Article originally published in Entrepreneur. While some industries have benefited from being nimble amid the pandemic, others are still struggling to generate sales. In the corporate...

Avoid Opportunistic Marketing During Hispanic Heritage Month

Article originally published in Adweek. During National Hispanic Heritage Month (HHM), Sept. 15 to Oct. 15, many brands hope for a lift in sales by acknowledging...

3 Reasons Your Business Should Advertise In Times Of Crisis

Article originally published in Orlando Business Journal. To achieve business growth after a pandemic, corporations either must get their existing customers to use their products and...

4 Successful Ways Businesses Need To Adapt To A Growing Hispanic Demographic

Article originally published in Entrepreneur. According to Geoscape, by 2020, over 50.6 percent of the U.S. population growth will be attributed to the Hispanic market. Small...

TESTIMONIALS

Barbara Latham - Senior Vice President of Sales – North Florida Region

“I was thrilled to have Hernan Tagliani speak at our iHeartMedia Orlando 2017 Sales Kickoff meeting. Because we operate 11 multi-cultural radio stations, it is important to make sure our commercial messaging is relevant to each of our audiences. This is especially true with our Hispanic stations, Rumba 100.3 and ALMA, where the content and commercials are in Spanish, presenting an even greater challenge of connecting culturally with the audience. Hernan’s explanation of the differences between “trans-creation” and translation really made an impact with our Account Managers whose experience is primarily with general market listeners.“

Terry L. Brock, MBA, CSP, CPAE - Member

The Hispanic market is one of the most energetic, dynamic, and profitable markets in America today. In this information-rich work, Tagliani lays out the facts, clears up misconceptions, and gives solid, real-world reasons why American companies need to address the Hispanic marketplace. He shows how they not only need to embrace the opportunities in serving the Hispanic market but how to dramatically benefit doing it.

Fritz Wojdyla - Vice President, Partnership Marketing, Universal Parks & Resorts

I've known Hernan as a business leader for quite a long time. His passionate, yet no-nonsense approach to consulting companies about targeting Hispanics is on point and refreshing. Through facts and insight, this book showcases his commitment to driving his message home.