Hernan Tagliani
Hernan Tagliani is a leading multicultural marketing expert and award-winning marketer for Fortune 500 companies. He is also a business speaker, and author of the book “The Hispanic Market for Corporate America. How to make your brand culturally relevant” and his newest best-seller “Multicultural Mainstream: The Power of Hispanics in Consumer Marketing.” His insights and experiences have been shared through his articles as a contributing writer to national U.S. publications such as: The Business Journals, the Houston Chronicle, Adweek, Entrepreneur Magazine, as well as Forbes Magazine (Central America edition).
Hernan Tagliani has a straightforward, yet challenging, mission: To encourage businesses and brands to embrace multicultural marketing and the importance of Diversity, Equity, and Inclusion so they are better positioned and prepared for success as the U.S. becomes a multicultural nation.
As a well-recognized and respected Hispanic business leader in the U.S., Hernan’s achievements include significant strides in promoting Diversity, Equity, and Inclusion throughout corporate America. Through his articles and public engagement speaking sessions, he helps change common misperceptions about minorities, inspires young generations, and educates leaders to be more inclusive in the corporate world. Through it all, Hernan is a big advocate in building a greater sense of ‘one community’ that embraces people of all backgrounds.
Hernan is the president and founder of The Group Advertising, one of the fastest growing independent multicultural advertising and digital agencies in the U.S., with offices in Orlando, Miami, and New York. Through his agency, Hernan helps marketing executives tap into multicultural consumers—in particular, Hispanics who are considered the fastest growing and financially influential consumer segments in the United States. Through seminars, training workshops, and one-on-one marketing consultations, Hernan educates and trains executives and marketers about the dos and don’ts when connecting and activating multicultural consumers effectively and efficiently. He helps brands assure sustainable growth moving forward.
Among his accolades, Hernan was named CEO of the Year and Power Player of the region by The Orlando Business Journal and recognized as one of the 200 Influential thought leaders. His agency has also received many advertising awards, including the esteemed Diversity in Business Award.
BOOK HERNAN NOW to learn how to find a lasting spot in the life of these new consumers.
