Article originally published in Entrepreneur. America is going through a transitional period in the midst of a demographic revolution. Our future is no longer as predictable as we once imagined, especially considering what we went through in 2020 and the current changes we face as we begin 2021. A new government administration is ready to settle […]

Article originally published in Orlando Business Journal. This year will bring a seismic wakeup call to many corporations. We all will witness our consumer base transform from a traditional customer focused on material possessions, to one who invests in the retail experience. Plus, a diverse audience of millennials and Gen Z individuals is emerging. According to […]

Article originally published in Entrepreneur. It is estimated that by 2021 more than 50 percent of the U.S. population growth will be attributed to Hispanics based on a report from Geoscape American Marketscape DataStream. Today, youthful diversity is becoming the counterweight to white, aging consumers, and it is forcing brands to redefine themselves — to discover new […]

Why you should consider Hispanic customers as a vital part of your future sales strategy. This article was published in Entrepreneur Magazine As we are getting closer to the end of the year, many companies are planning and seeking how they can maximize their marketing efforts in 2018. In some cases, CMOs have targeted the […]

The 2020 Presidential election proved that having a better understanding of the Hispanic audience is key to success. That stands true in politics and in business. Our general population is evolving into a multicultural society and Hispanics are now a major player. According to early exit polls, almost 60{87d17d2d1911bfb17f847979f5211845588c5ede31b9cbb764e56a694df24977} of eligible Latinos voted this year—more […]

This article was published in the Orlando Business Journal A couple of months ago, my wife and I were babysitting my 11-year-old niece, and I took her out for breakfast to a local bakery. After seeing her cruising along the glass counter, looking at all the different pastries and cakes, I asked her, “So tell […]

As part of my career, I meet with decision makers on a regular basis. Whether they work for different industries or not, the pattern I have seen in some of them is the lack of understanding on how impactful the Hispanic market could be for their businesses. Some executives still think that the Hispanic market […]

Does the Hispanic market play an important role in luxury brands? Absolutely. Affluent Latinos grew over 200{87d17d2d1911bfb17f847979f5211845588c5ede31b9cbb764e56a694df24977} over the last decade. Based on the latest census, Hispanics with a household income of $100K+ represent over 12{87d17d2d1911bfb17f847979f5211845588c5ede31b9cbb764e56a694df24977} of total U.S. Hispanic households. It is also estimated there are only 8.5 million people in America with a […]

We live in a country that constantly is evolving. The minority population is growing rapidly, and whether executives are ready to embrace them or not, they definitely will affect their company’s revenue now and well into their future. Hispanics are not a sub-segment of the economy. They are emerging as a powerhouse of economic and […]

One of the most common questions I have been asked by executives is: “When will Hispanics buy my products?” They think that since they have been in business for many years, everybody should know who they are, including the Hispanic markets. One client shared that his firm has been in the market since 1955, so […]