Why you should consider Hispanic customers as a vital part of your future sales strategy. This article was published in Entrepreneur Magazine As we are getting closer to the end of the year, many companies are planning and seeking how they can maximize their marketing efforts in 2018. In some cases, CMOs have targeted the […]

The 2020 Presidential election proved that having a better understanding of the Hispanic audience is key to success. That stands true in politics and in business. Our general population is evolving into a multicultural society and Hispanics are now a major player. According to early exit polls, almost 60{87d17d2d1911bfb17f847979f5211845588c5ede31b9cbb764e56a694df24977} of eligible Latinos voted this year—more […]

This article was published in the Orlando Business Journal A couple of months ago, my wife and I were babysitting my 11-year-old niece, and I took her out for breakfast to a local bakery. After seeing her cruising along the glass counter, looking at all the different pastries and cakes, I asked her, “So tell […]

As part of my career, I meet with decision makers on a regular basis. Whether they work for different industries or not, the pattern I have seen in some of them is the lack of understanding on how impactful the Hispanic market could be for their businesses. Some executives still think that the Hispanic market […]

Does the Hispanic market play an important role in luxury brands? Absolutely. Affluent Latinos grew over 200{87d17d2d1911bfb17f847979f5211845588c5ede31b9cbb764e56a694df24977} over the last decade. Based on the latest census, Hispanics with a household income of $100K+ represent over 12{87d17d2d1911bfb17f847979f5211845588c5ede31b9cbb764e56a694df24977} of total U.S. Hispanic households. It is also estimated there are only 8.5 million people in America with a […]

We live in a country that constantly is evolving. The minority population is growing rapidly, and whether executives are ready to embrace them or not, they definitely will affect their company’s revenue now and well into their future. Hispanics are not a sub-segment of the economy. They are emerging as a powerhouse of economic and […]

One of the most common questions I have been asked by executives is: “When will Hispanics buy my products?” They think that since they have been in business for many years, everybody should know who they are, including the Hispanic markets. One client shared that his firm has been in the market since 1955, so […]

America is changing and becoming more multicultural. A big part of that has been due to the Hispanic market. They are not just a sub-segment of our economy anymore. They have become a powerhouse of economic and political influence. Their purchasing power of over $1.5 trillion is larger than the GDP of México, which is […]

If you’re not marketing to Hispanics, your business may be missing out. According to the latest census report, the Hispanic population in America is expected to increase by 119 million by 2060. In contrast, the non-Hispanic white population is expected to decrease by 182 million. It also is estimated that by 2026, most people ages […]

This article was published in the Orlando Business Journal Most of corporate America feels the Hispanic market is not a top priority or a profitable consumer, even though national statistics and research show the exact opposite. This is due to a misperception of the market and a lack of understanding about this growing and influential […]