Terry L. Brock, MBA, CSP, CPAE - Member
The Hispanic market is one of the most energetic, dynamic, and profitable markets in America today. in this information-rich work, Tagliani lays out the facts, clears up misconceptions and gives solid, real-world reasons why American companies need to address the Hispanic marketplace. He shows how they not only need to embrace the opportunities in serving the Hispanic market, but how to dramatically benefit doing it.
