Multicultural Growth Strategist | Trusted Advisor to Fortune 500 Brands

He is a globally recognized multicultural marketing expert, business speaker, and advisor to executives seeking to unlock new market opportunities and accelerate growth.

He works with Fortune 500 companies and leading brands to help them turn multicultural consumers, particularly U.S. Hispanics, into a core driver of long-term growth.

Founder Of A Disruptive Multicultural Agency

As President and Founder of Tagliani Multicultural (formerly The Group Advertising), Hernan spearheads one of the fastest-growing, independent multicultural agencies in the U.S. He partners with both Fortune 500 companies and leading brands to unlock untapped market share and build deeper consumer connections. Tagliani Multicultural authentically engages consumers—especially U.S. Hispanics—the fastest-growing audience in America.

Hernán Tagliani, multicultural marketing strategist Author, Speaker, And Trusted Advisor

Driven By Purpose: Transforming Brands Through Inclusion

Hernan’s work is about more than marketing—it’s about transformation. He believes brands have a responsibility—and a massive opportunity—to reflect the rich diversity of today’s consumer landscape. This belief drives his mission: Helping organizations to stop leaving growth on the table and start building strategies that reflect the reality of today’s multicultural marketplace.

Author, Speaker, and Trusted Advisor

A trusted advisor to CEOs, CMOs, and marketing teams nationwide, Hernan equips leaders with actionable insights through executive training, strategic consulting, and thought leadership. His Cultural Activation™ framework helps brands move from awareness to impact—transforming cultural relevance into a smart, strategic investment.

He is the bestselling author of Multicultural Mainstream: The Power of Hispanics In Consumer Marketing and a national contributing writer for Adweek, Forbes, Entrepreneur, and The Business Journal. His perspective has helped shape the national conversation around multicultural engagement.

Industry Recognition

Celebrated for impact. Trusted for leadership.

  • CEO of the Year
  • Power Player of the Region
  • One of ‘The 200 Influential Thought Leaders’
  • Diversity in Business Award
  • Top 10 Most Influential Hispanics
  • Top 15 Marketing Experts

Best-Selling Author

His latest book, “Multicultural Mainstream: The Power of Hispanics in Consumer
Marketing” became a best-seller and is featured in prominent European bookstores
including Waterstone’s, Blackwell’s, and Feltrinelli.

Business Speaker

Hernan has delivered impactful speeches at national conferences, prominent CEO roundtables, top universities and Fortune 500 events. His unique cultural insights inspire, educate and drive action.

Strategic Focus

From insight to impact, Hernan transforms how brands engage multicultural consumers. His workshops and one-on-one sessions deliver strategies that build authentic connections and sustainable market growth.

Business Impact

Top Fortune 500 companies rely on Hernan’s expertise to authentically engage multicultural audiences, driving brand growth, loyalty, and long-term market relevance.

Proven Results

Consistently delivers ROI, transforming strategy into millions in measurable impact.

As Seen in

A Blue Print for Multicultural Growth

Hernán’s books aren’t motivational reads. They are operational manuals used by CMOs, brand managers, and marketing teams at companies across America — because they contain the strategies, frameworks, and market intelligence to actually move the needle.

Multicultural
Mainstream

The Power of Hispanics In Consumer Marketing

Audience: CMOs, Chief Growth Officers, brand teams

What you get: A framework for building a multicultural growth strategy from the ground up, with data, case models, and cultural intelligence woven throughout.

The Hispanic Market for Corporate America

The Hispanic Market for
Corporate America

How to make your brand culturally relevant

Audience: Marketing directors, brand managers, agency teams

What you get: The dos and don’ts of Hispanic market engagement — plain language, actionable, field-tested.

Authentic • Relevant • Transformative

Reviews & Testimonials

Discover why top executives and marketing professionals rely on Hernan’s expertise to inspire change and achieve results.

I had the pleasure of working with Hernan at the Tourism Diversity Matters Diversity, Equity, and Inclusion Conference that I produced. What truly sets Hernan apart is his deep understanding of the Latino community. He brings a rare blend of market intelligence, cultural fluency, and empathy, allowing organizations to see both the business opportunity and the human impact of inclusive strategies.

Greg DeShields, Former Executive Director / Tourism Diversity Matters

“I highly recommend this book to CMOs, brand managers, and marketing directors who want to stay ahead of the demographic curve. Tagliani’s expertise and practical approach make this essential reading for anyone looking to build meaningful connections with the fastest-growing consumer segment in America.”

Mr. Eugene Santos, Director of Hispanic Marketing / Prudential insurance
“I’ve known Hernan as a business leader for quite a long time. His passionate, yet no-nonsense approach to consulting companies about targeting Hispanics is on point and refreshing. Through facts and insight, this book showcases his commitment to driving his message home.”
Fritz Wojdyla , Vice President, Partnership Marketing, Universal Parks & Resorts
“His new book offers a much-needed guide for brands looking to connect authentically with Hispanic consumers. Tagliani not only challenges corporate misconceptions but also provides actionable strategies for brands to succeed in the Hispanic market.”
Bill Gato, CEO & Partner at Noticias Newswire
“The book serves as an essential guide for businesses looking to capitalize on one of the most significant growth opportunities in the American market. It provides insights into the cultural nuances that influence multicultural consumers’ purchasing decisions, with a particular focus on the Hispanic market – the fastest-growing demographic in the United States.”
Citybuzz.com
“Multicultural Mainstream is a must for any marketing professional looking to gain insight into one of the fastest growing consumer bases in this country. It will give you a greater understanding of how culture influences an audience and will inspire you to craft messaging that’s more authentic and relevant.”
Jeff Stanford, VP of Marketing, Orlando Science Center

His book “Multicultural Mainstream. The Power of Hispanics in consumer Marketing” is more than a critique; it’s a call to action. Hernán Tagliani challenges business leaders to think differently, evolve, and embrace the growing multicultural market. His insights are timely, his arguments are persuasive, and his passion for this subject is evident on every page.

Hector Marcano, Group CEO, Marcom America Media