Multicultural Growth Strategist | Trusted Advisor to Fortune 500 Brands
He is a globally recognized multicultural marketing expert, business speaker, and advisor to executives seeking to unlock new market opportunities and accelerate growth.
He works with Fortune 500 companies and leading brands to help them turn multicultural consumers, particularly U.S. Hispanics, into a core driver of long-term growth.
Founder Of A Disruptive Multicultural Agency
As President and Founder of Tagliani Multicultural (formerly The Group Advertising), Hernan spearheads one of the fastest-growing, independent multicultural agencies in the U.S. He partners with both Fortune 500 companies and leading brands to unlock untapped market share and build deeper consumer connections. Tagliani Multicultural authentically engages consumers—especially U.S. Hispanics—the fastest-growing audience in America.
Driven By Purpose: Transforming Brands Through Inclusion
Hernan’s work is about more than marketing—it’s about transformation. He believes brands have a responsibility—and a massive opportunity—to reflect the rich diversity of today’s consumer landscape. This belief drives his mission: Helping organizations to stop leaving growth on the table and start building strategies that reflect the reality of today’s multicultural marketplace.
Author, Speaker, and Trusted Advisor
A trusted advisor to CEOs, CMOs, and marketing teams nationwide, Hernan equips leaders with actionable insights through executive training, strategic consulting, and thought leadership. His Cultural Activation™ framework helps brands move from awareness to impact—transforming cultural relevance into a smart, strategic investment.
He is the bestselling author of Multicultural Mainstream: The Power of Hispanics In Consumer Marketing and a national contributing writer for Adweek, Forbes, Entrepreneur, and The Business Journal. His perspective has helped shape the national conversation around multicultural engagement.
As Seen in
A Blue Print for Multicultural Growth
Hernán’s books aren’t motivational reads. They are operational manuals used by CMOs, brand managers, and marketing teams at companies across America — because they contain the strategies, frameworks, and market intelligence to actually move the needle.
Authentic • Relevant • Transformative
Reviews & Testimonials
Discover why top executives and marketing professionals rely on Hernan’s expertise to inspire change and achieve results.
I had the pleasure of working with Hernan at the Tourism Diversity Matters Diversity, Equity, and Inclusion Conference that I produced. What truly sets Hernan apart is his deep understanding of the Latino community. He brings a rare blend of market intelligence, cultural fluency, and empathy, allowing organizations to see both the business opportunity and the human impact of inclusive strategies.
“I highly recommend this book to CMOs, brand managers, and marketing directors who want to stay ahead of the demographic curve. Tagliani’s expertise and practical approach make this essential reading for anyone looking to build meaningful connections with the fastest-growing consumer segment in America.”
“I’ve known Hernan as a business leader for quite a long time. His passionate, yet no-nonsense approach to consulting companies about targeting Hispanics is on point and refreshing. Through facts and insight, this book showcases his commitment to driving his message home.”
“His new book offers a much-needed guide for brands looking to connect authentically with Hispanic consumers. Tagliani not only challenges corporate misconceptions but also provides actionable strategies for brands to succeed in the Hispanic market.”
“The book serves as an essential guide for businesses looking to capitalize on one of the most significant growth opportunities in the American market. It provides insights into the cultural nuances that influence multicultural consumers’ purchasing decisions, with a particular focus on the Hispanic market – the fastest-growing demographic in the United States.”
“Multicultural Mainstream is a must for any marketing professional looking to gain insight into one of the fastest growing consumer bases in this country. It will give you a greater understanding of how culture influences an audience and will inspire you to craft messaging that’s more authentic and relevant.”
His book “Multicultural Mainstream. The Power of Hispanics in consumer Marketing” is more than a critique; it’s a call to action. Hernán Tagliani challenges business leaders to think differently, evolve, and embrace the growing multicultural market. His insights are timely, his arguments are persuasive, and his passion for this subject is evident on every page.
