Hernan Tagliani
Multicultural Growth Strategist | Trusted Advisor to Fortune 500 Brands
Hernan Tagliani is a globally recognized multicultural marketing expert, growth strategist, and advisor to executives seeking to unlock new market opportunities.
He works with Fortune 500 companies and leading brands to help them turn multicultural consumers, particularly U.S. Hispanics, into a core driver of long-term growth.
Founder Of A Disruptive Multicultural Agency
As President and Founder of Tagliani Multicultural (formerly The Group Advertising), Hernan spearheads one of the fastest-growing, independent multicultural agencies in the U.S. He partners with both Fortune 500 companies and leading brands to unlock untapped market share and build deeper consumer connections. Tagliani Multicultural authentically engages consumers—especially U.S. Hispanics—the fastest-growing audience in America.
Driven By Purpose: Transforming Brands Through Inclusion
Hernan’s work is about more than marketing—it’s about transformation. He believes brands have a responsibility—and a massive opportunity—to reflect the rich diversity of today’s consumer landscape. This belief drives his mission: Helping organizations to stop leaving growth on the table and start building strategies that reflect the reality of today’s multicultural marketplace.
Author, Speaker, and Trusted Advisor
A trusted advisor to CEOs, CMOs, and marketing teams nationwide, Hernan equips leaders with actionable insights through executive training, strategic consulting, and thought leadership. His Cultural Activation™ framework helps brands move from awareness to impact—transforming cultural relevance into a smart, strategic investment.
He is the bestselling author of “Multicultural Mainstream: The Power of Hispanics in Consumer Marketing” and a national contributing writer for Adweek, Forbes, Entrepreneur, and The Business Journal. His perspective has helped shape the national conversation around multicultural engagement.
Industry Recognition
Celebrated for Impact. Trusted for Leadership.
Best-Selling Author
His latest book, “Multicultural Mainstream: The Power of Hispanics in Consumer Marketing” became a best-seller and is featured in prominent European bookstores including Waterstone’s, Blackwell’s, and Feltrinelli.
Business Speaker
Hernan has delivered impactful speeches at national conferences, prominent CEO roundtables, top universities and Fortune 500 events. His unique cultural insights inspire, educate, and drive action.
Strategic Focus
From insight to impact, Hernan transforms how brands engage multicultural consumers. His workshops and one-on-one sessions deliver strategies that build authentic connections and sustainable market growth.
Proven Results
Consistently delivers ROI, transforming strategy into millions in measurable impact.
As Seen In
A Blue Print for Multicultural Growth
Hernán’s books aren’t motivational reads. They are operational manuals used by CMOs, brand managers, and marketing teams at companies across America — because they contain the strategies, frameworks, and market intelligence to actually move the needle.
new best-seller
Multicultural Mainstream
The Power of Hispanics In Consumer Marketing
This book is an essential guide to seizing one of the greatest sales and brand growth opportunities in America. It will empower you with a deep understanding of the crucial role culture plays among multicultural consumers, particularly U.S. Hispanics. You will learn how their influence will shape your brand, marketing strategies, and communication channels as mainstream becomes multicultural.
Audience: CMOs, Chief Growth Officers, brand teams
What you get: A framework for building a multicultural growth strategy from the ground up, with data, case models, and cultural intelligence woven throughout.
The Hispanic Market for
Corporate America
How to make your brand culturally relevant
The Hispanic Market for Corporate America. How to make your brand culturally relevant” will help CEOs and marketing executives get the answers they need to develop a strong and successful multicultural strategy. They will learn the dos and don’ts when reaching out to Hispanics and how to make their brands more engaging to this influential audience. They will be able to implement a culturally relevant approach that will boost sales, increase brand awareness and loyalty, and secure greater growth within their organizations.
Audience: Marketing directors, brand managers, agency teams
What you get: The dos and don’ts of Hispanic market engagement — plain language, actionable, field-tested.
Authentic • Relevant • Transformative
Reviews & Testimonials
Discover why top executives and marketing professionals rely on Hernan’s expertise to inspire change and achieve results.
“I highly recommend this book to CMOs, brand managers, and marketing directors who want to stay ahead of the demographic curve. Tagliani’s expertise and practical approach make this essential reading for anyone looking to build meaningful connections with the fastest-growing consumer segment in America.””
“I’ve known Hernan as a business leader for quite a long time. His passionate, yet no-nonsense approach to consulting companies about targeting Hispanics is on point and refreshing. Through facts and insight, this book showcases his commitment to driving his message home.”
“His new book offers a much-needed guide for brands looking to connect authentically with Hispanic consumers. Tagliani not only challenges corporate misconceptions but also provides actionable strategies for brands to succeed in the Hispanic market.”
“The book serves as an essential guide for businesses looking to capitalize on one of the most significant growth opportunities in the American market. It provides insights into the cultural nuances that influence multicultural consumers’ purchasing decisions, with a particular focus on the Hispanic market – the fastest-growing demographic in the United States.”
“Multicultural Mainstream is a must for any marketing professional looking to gain insight into one of the fastest growing consumer bases in this country. It will give you a greater understanding of how culture influences an audience and will inspire you to craft messaging that’s more authentic and relevant.”
His book “Multicultural mainstream. The power of Hispanics in consumer Marketing” is more than a critique; it’s a call to action. Hernán Tagliani challenges business leaders to think differently, evolve, and embrace the growing multicultural market. His insights are timely, his arguments are persuasive, and his passion for this subject is evident on every page.
